AMB Designs

Dancewear Clothing- New stuff - amb designs

2009-10-20T10:57:00.000-07:00

History repeats itself, every old is new again, retro is here…. We keep hearing this and same goes for fashion so what did we do? We reached back to a different time to bring you our next collections.

Both remind of us a time when life was different (some of us were young and some weren’t even born yet) and the world was in turmoil but the people were about freedom and personal choices. We see it and immediately think of Woodstock, Tie dye, feathers.

The colors in both collections appeal to all ages and customers – the dancer, the hipster, the teenager and even the mom.

AMB Designs – Creating colors in action for you to wear, live in and love.

News products dancewear launch in just 1 days

2009-10-11T18:09:00.000-07:00

Don’t miss our news products dancewear launch !: in just 1 days

AMB Designs has done it again! dancewear

2009-10-10T12:03:00.000-07:00

AMB Designs has done it again! The Zebra, Graffiti, XOXO and Electric collections have been a success, and everyone has sent back positive feedback. Our customers say that they love our clothing so much, they wear them to go out with their friends.

Don’t miss our news products dancewear launch !: in just 2 days

New Collections!! - Zebra, XOXO, Graffiti and Electric - dancewear

2009-10-05T10:40:00.000-07:00

Yes, folks we know we have been quiet for awhile…. There is good reason. Our creative director, Ana Maria Bartley, or the mad scientist as she is called in the office has been busy in her lab developing creative, innovative and fun new products. The result of her efforts hit the market three weeks ago with more coming in the next two weeks.

The addition of the Zebra, XOXO, Graffiti and Electric collections brought new artistic looks to our current assortment. Our goal was to appeal to all of the AMB fans: child, teen, adult, jazz, ballet, hip-hop. Pick one – any one and we are sure that one of these four will sure fit your needs or even wants.

The Zebra collection picks up where the leopards left off. With animal prints trending for the fall season we brought in the Zebra print to give you just enough to satisfy the trend and still be functional.

The XOXO collection appeals to the young girl in all off us. Fun, hearts and just brings a smile to your face. Happy is the best way I can describe it.

Graffiti has all of the words that are associated with music and dance. This shirt will bring you right back to the good times of high school or remind you of the good times to come when you get there.

Finally, our electric collection. When this was created lightning was the first word to come to mind. The vertical lines of the tie dye is a new technique and the brightness of the colors against the black just looks like a strike of lightning in a dark sky. Wear it on the stage, on the street but know you will be wearing a more than another AMB top but a great conversation starter.

Watch for more new amazing tops in the coming weeks.

Try it, feel it, and express yourself in your Yoga class with AMB designs tops!

2009-06-18T21:38:00.000-07:00

AMB Designs, success in dancewear is spilling over into activewear, and particularly into yoga wear. Our tops, shorts and leggings not only fit snugly, stretch, and provide support and confidence, they also come in colors and patterns to suggest the feline grace of the leopard (leopard tops), the tranquility of the ocean (ocean blues), or even a retro look (paisley collection). Try it, feel it, and express yourself in your Yoga class with AMBdesigns tops!

The best-kept secret is no longer a secret...AMB Designs is selling in dance wear stores across the country from Capezio...

2009-06-18T06:52:00.000-07:00

The best-kept secret is no longer a secret... AMB Designs is selling in dance wear stores across the country from Capezio to your neighborhood dance boutique.

AMB is an innovative company that brought the sheer tops to the dancewear market. Originally, coming in solid colors primarily used for layering AMB Designs branched out into tie-dyes with collections like Earth Tones, Ocean Blues and Candy Shop. Recently the creative director and founder, Ana Maria Bartley, started doing prints like leopard and paisley.

All the tops in the AMB assortment are great for layering and not just limited to the studio or the stage. We are hearing more and more that women are using them as streetwear just as often.

There are plenty of positive things that have been said by our loyal fans but we can only suggest you try us. We doubt you will be disappointed.

Visiting Bolshoi Ballet's ballerinas cleaned out the Leopard Tops from San Francisco Dancewear

2009-06-16T07:28:00.000-07:00

AMB Designs: Visiting Bolshoi Ballet's ballerinas cleaned out the Leopard Tops from San Francisco Dancewear

Visiting Bolshoi Ballet's ballerinas cleaned out the Leopard Tops from San Francisco Dancewear

2009-06-16T06:58:00.000-07:00

Cool Facts: AMB Designs just got a call from San Francisco Dancewear...they needed more of our Leopard Tops - quick! It seems as the Moscow's famous Bolshoi Ballet ballerinas had just come stopped through their dancewear store, and scooped up all of our Leopard Tops. Imagine the AMBDesigns showing up in Moscow!

"Can you Keep the Rhythm"

2009-06-04T09:52:00.000-07:00

For the second consecutive year, AMB Designs is the apparel partner of choice for the “Can you Keep the Rhythm” contest, featuring Knicks City Dancers’ choreographies taught to dance studios in New York and neighboring areas. The winning team gets an AMB Designs gift and the opportunity to perform at half-time during a New York Knicks home game at The Madison Square Gardens. The contest, operated by US Tournament of Dance had huge response last year, and even better this year, with excitement bubbling over with hundreds of competitors.

Two new print designs

2009-06-04T09:47:00.000-07:00

AMB Designs announces huge success with its two new print designs, including the Animal Print – Leopards series (Style 2320), and the Paisley Collection (Styles 2316 and 2358) – in long sleeve and camisole versions for the spring. The excitement is visible, as these pieces are being snatched off the shelves of retailers and convention vendors all over the country. Some retailers have even called AMB Designs to give thanks for “saving their season” with these designs. AMB Designs’ continuing flow of products is giving retailers, and dancers something to talk about, confirming the company’s “Colors in Action” tagline.

US Tournament of Dance

2009-06-04T09:37:00.000-07:00

AMB Designs announces its partnership with the Miss Dance – a nationwide dance contest produced and operated by the US Tournament of Dance. As part of this initiative, specific AMB Designs products have been designated as official styles of the Miss Dance collection. This initiative reinforces AMB Designs’ growing niche position as a dance and activewear apparel designer and supplier in the top leagues of their industry.

Wal-Mart effect

2009-06-04T09:30:00.000-07:00

AMB Designs announces growth and rekindled momentum, even in the midst of the national recession. AMB Designs believes they are benefitting from the “Wal-Mart effect”, in which attractive products at low price points can actually grow during downturns. AMB Designs’ National Sales Manager, Dani Eisenman says: “We believe that our highly visual, entirely wearable styles make a good spur-of-the-moment purchase at a price point that avoids the guilt of a discretionary spend. Further, studios and teachers are considering AMB Designs styles as a primary costuming alternative, in order to reduce the impact of costumes on dancer households.”

Video in youtube

2009-06-03T21:18:00.000-07:00

Video in youtube

AMB Designs: Bringing a fresh look to activewear

2008-08-14T23:04:00.000-07:00

AMB Designs: Bringing a fresh look to activewear

Bringing a fresh look to activewear

2008-08-14T22:25:00.000-07:00

AMB Designs is dedicated to bringing a fresh look to activewear, dance and fashion retailers, offering quality products and great prices, with fast and friendly service, and most importantly, an exciting assortment of colors and designs that “pop” on the street, in the studio, and on stage. Building on the success of pioneering the original Sheer Top in the dance industry - a category which has since become a staple in dance apparel - AMB Designs is expanding its line and market segments by constantly pushing the traditional frontiers with COLORS in ACTION.

“Colors in Action”

2008-08-14T17:07:00.000-07:00

AMB Designs’ registered “Colors in Action” phrase is derived from combining two concepts that characterize the company’s vision. “Colors” is about boldness, variety, creativity – bringing brightness – not just to the stage, but to everyday wear, warm-up wear, even casual-wear and club-wear. The market has credited AMB Designs with bringing a breath of fresh air to the dance apparel industry through its aggressive use of color – as many as 50 to pick from, in a variety of tops.

“Action” is about movement, about energy and expression – capturing the essence of the active girl and young woman – in whatever setting she chooses to act. Thus was born the “Colors in Action” tagline – an aggressive vision, and one that AMB Designs is committed to fulfilling with every new style and color it introduces.

“Life in the Dance Apparel Jungle”

2008-08-14T11:17:00.000-07:00

AMB Designs was founded based on the vision of bringing bold, creative designs, great service and honest competition to the dance apparel segment. Ana Maria Bartley, AMB’s founder and designer pioneered a new category of styles (sheer tops), a new wearing concept (layering), and the use of bold colors and tie-dye techniques in basic categories. As newcomers to the dance apparel market segment, AMB’s owners fully expected to find a degree of cross-fertilization between its own styles, colors and creative ideas, and those of other suppliers.

However, they have been surprised and disappointed by the degree of blatant imitation, not only from smaller players in the industry, but from the industry’s leading suppliers. Shortly after AMB’s launch, small suppliers in Colorado, Florida and California began a barrage of “me-too” knock-offs, and one of the industry’s top suppliers also launched an “imitation” category. Over the years, others have attempted to copy AMB’s success in this category.

Most recently, the largest supplier in the industry, who for two years, had purchased AMB products for their chain of retail dance apparel stores, suddenly sourced an imitation line from China, not only for its own store chain, but aggressively marketing the products among its captive retail store accounts.

AMB’s bittersweet experiences with product imitation in the dance apparel industry have reinforced its own sense of conviction in its core values and its confidence that creativity (versus imitation) will ultimately prevail. AMB has been happy to find that many suppliers value the fact that it is the original pioneer of these styles, that its variety and quality are still hard to match (after all, this is AMB Designs’ core business), and that service (at-once shipping, flexible returns, etc) are still head-and-shoulders above competitors.

On the “creative” side, the company is moving forward with a constant flow of new style designs, dyeing techniques, print concepts and product improvements on successful pieces, in order to stay ahead of the competition. The company trusts that the market will reward its innovation and leadership with continued loyalty and their preference at the retailers’ point of sale.

Live and learn for another day in the dance apparel jungle…

The AMB Designs Story

2008-08-14T10:55:00.000-07:00

In mid 2003, Ana María Bartley, artist and decorator, mother of four daughters, with no previous apparel business experience, used her instincts and good artistic taste to identify an opportunity for sheer tops in the dance apparel industry, as a comfortable, flattering, colorful, layering piece. Based on her vision and persistence, in late 2003, Ana obtained some samples from an artisan manufacturer in her native Chile, and convinced nearby neighborhood dance retailer, to exhibit an initial sampling of colors in the basic sheer top style – on a consignment basis. The first sale occurred when the store owner called a couple of days later, asking for more styles and colors, signaling the launch of AMB (Ana Maria Bartley) Designs. After several sales to this store, Ana then offered her growing line to another dance store, where she not only received a very positive response, but also an introduction to a successful independent sales rep for the Florida dance apparel market. Upon viewing the line, he immediately signed on, enthusiastically introducing AMB to his dance apparel accounts. Based on his positive experience with AMB Designs, in terms of service, reliability and a growing product lineup, he then introduced sales rep colleagues in other states to AMB Designs, setting the stage for the snowballing of the company’s presence nationwide.

The excitement and energy of bringing this new, colorful category to the market was tangible! Store owners talked about a “breath of fresh air”, “breaking the mold” in a laid back market, “loving doing business with AMB”, and many other accolades. Though other vendors tried to copy some of AMB’s products, no one quite matched the products, approached the variety or reached the service levels --- this WAS (and continues to be) AMB’s core business – not a sideline.

During 06-07 AMB literally came out of the basement, and came of age in many other ways. Formal importing (instead of friends bringing merchandise with their luggage) and inventory management, a real business office-warehouse (instead of the home basement), full-time management, and industrial-grade systems and communications have given AMB the scale to continue growing. On the market side, state-of-art packaging, creative point of sale display pieces, advertising campaigns, trade show presence and first-class catalogs have given momentum to the line. Most importantly, the product line itself has grown to near 300 style-color-size combinations. Styles include sheer long sleeves, camis and tanks, shrugs, fishnet tops, capri leggings, and some specific “cut and sew” styles such as shorts, skirts, and jumpers. Color range covers up to 30 colors in some styles, and most are one-size, simplifying things for retailers and customers alike.

Today, 700 dance apparel stores, 300 sku’s, 50 styles, presence in 48 states, Canada, UK, Germany, Spain and Australia and tens of thousands of satisfied consumers are eloquent evidence of the power of Ana’s vision, and drive. Stay tuned…. AMB Designs is just getting started!